
Kaleab Girma
Addis Ababa, Ethiopia

Goodwell Investments, an impact investor, and Oxfam Novib, a Dutch foundation and Oxfam International affiliate, have established Pepea, a $21.7 million fund to finance early-stage startups and SMEs in Ethiopia, Kenya, and Uganda.
According to Goodwell, who posted the announcement on its website, the fund will offer venture debt with a focus on mezzanine finance, a type of debt that can be converted into equity.
Ethiopian startups and SMEs, along with those in Kenya and Uganda, will benefit from the fund’s investments in sustainable agriculture, energy, clean mobility, logistics, and waste management sectors.
As per TechCrunch’s report on the development Pepea plans to invest in high-impact tech-enabled businesses that combine technology with traditional brick-and-mortar operations.
The fund will support businesses in their first one to five years of operation, which are generating revenues but have not yet raised capital. Goodwell Investments, which will manage the fund’s operations and help develop its portfolio, said that it would ensure startups have the right “structures and systems” in place, preparing them for their first funding rounds.
Ethiopian startups will be able to access initial investments ranging from $100,000 to $500,000, with follow-on investments of up to $1 million available from Goodwell’s funds.
Both Goodwell Investments and Oxfam have a presence in Ethiopia.
Goodwell Investments launched its first fund in 2007 and has since provided equity funding to more than 20 businesses, including Paga, MFS Africa, Sendy, Max.ng, and Good Nature Agro.
Pepea is the latest fund catering to Ethiopian startups. At the beginning of this year, a Tokyo-based venture capital firm Inclusion Japan (ICJ) in partnership with the early-stage startup investor Kazana Fund, announced that it had allocated $100 million to fund startups in Ethiopia.
Share this post:
Kaleab Girma
At Shega, we do more than tell stories. We help you make an impact. Our platforms, data, and expertise connect brands, organizations, and investors to the audiences and insights that matter.
Reach, engage, and grow with us.
Get in TouchLatest Stories
22 December 2025
๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐ช๐ต๐ผ๐บ? ๐ง๐ต๐ฒ ๐ ๐ถ๐ฟ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐ช๐ผ๐บ๐ฒ๐ป-๐๐ฒ๐ป๐๐ฟ๐ถ๐ฐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎ QA
By Chilen14 December 2025
From Campus Idea to Satellite TV: Ethiopia Gets Its First Home Shopping Channel QA test
By Chilen11 December 2025
๐๐ฎ๐๐ฎ ๐ฆ๐ผ๐๐ฒ๐ฟ๐ฒ๐ถ๐ด๐ป๐๐, ๐ง๐ฒ๐ฐ๐ต-๐ฆ๐ฎ๐๐๐ ๐๐ถ๐๐ถ๐น ๐ฆ๐ฒ๐ฟ๐๐ฎ๐ป๐๐ & ๐ญ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ง ๐ท๐ผ๐ฏ๐: ๐จ๐ป๐ฝ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎโ๐ ๐ฎ๐ฌ๐ฏ๐ฌ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฅ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ on Qa strapi
By Chilen18 July 2025
๐ง๐ต๐ถ๐ ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎ๐ป ๐๐ฎ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ข๐ณ๐ณ๐ฒ๐ฟ๐ ๐๐๐ฟ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ฟ๐ฎ๐ด๐บ๐ฒ๐ป๐๐ฒ๐ฑ ๐ฃ๐ต๐ฎ๐ฟ๐บ๐ฎ ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐๐ต๐ฎ๐ถ๐ป
By ChilenLatest Stories
๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐ช๐ต๐ผ๐บ? ๐ง๐ต๐ฒ ๐ ๐ถ๐ฟ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐ช๐ผ๐บ๐ฒ๐ป-๐๐ฒ๐ป๐๐ฟ๐ถ๐ฐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎ QA
22 December 2025

From Campus Idea to Satellite TV: Ethiopia Gets Its First Home Shopping Channel QA test
14 December 2025

๐๐ฎ๐๐ฎ ๐ฆ๐ผ๐๐ฒ๐ฟ๐ฒ๐ถ๐ด๐ป๐๐, ๐ง๐ฒ๐ฐ๐ต-๐ฆ๐ฎ๐๐๐ ๐๐ถ๐๐ถ๐น ๐ฆ๐ฒ๐ฟ๐๐ฎ๐ป๐๐ & ๐ญ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ง ๐ท๐ผ๐ฏ๐: ๐จ๐ป๐ฝ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎโ๐ ๐ฎ๐ฌ๐ฏ๐ฌ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฅ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ on Qa strapi
11 December 2025

๐ง๐ต๐ถ๐ ๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎ๐ป ๐๐ฎ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ข๐ณ๐ณ๐ฒ๐ฟ๐ ๐๐๐ฟ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ฟ๐ฎ๐ด๐บ๐ฒ๐ป๐๐ฒ๐ฑ ๐ฃ๐ต๐ฎ๐ฟ๐บ๐ฎ ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐๐ต๐ฎ๐ถ๐ป
18 July 2025
