Dagmawi Demeke

Ethiopia’s Ride-Hailing Battleground: How Happy Drivers Win Market Share

Working in marketing and constantly relying on ride-hailing apps to get around in Addis, I’ve often questioned the fixation ride-hailing

Telegram Ads 101: A Beginner’s Guide for Businesses in Ethiopia

For several years now, promoting your brand or products on Telegram channels has been a common practice in the country.